BRAND COLLABORATION · ACADEMIC CASE STUDY
MISSONI × PUENTE ROMANO
From fashion identity to a hospitality experience.
Developed as a group project at Les Roches, this case explores how Missoni’s distinctive visual identity could translate into a hospitality collaboration with Puente Romano, connecting brand storytelling, design and the guest experience.
Les Roches · Group project · Concept proposal
01 | THE BRIEF
FROM BRAND DNA TO GUEST EXPERIENCE.
Explore how a luxury fashion brand could extend its identity into hospitality through a collaboration that feels authentic to both brands.
Developed as an academic group project at Les Roches, the proposal considers brand identity, lifestyle trends and the guest experience.
02 | THE BRAND FIT
WHY THESE TWO WORLDS?
Create more than a branded space: translate Missoni’s visual identity into a cohesive hospitality experience, while preserving Puente Romano’s sense of place.
MISSONI.
A distinctive visual language.
Colour, pattern and texture create a recognisable identity, offering a creative foundation that can extend beyond fashion into spaces and experiences.
PUENTE ROMANO.
A destination-led experience.
A Mediterranean setting where design, dining and leisure provide opportunities to bring a fashion brand’s identity into the guest journey.
03 | THE CONCEPT
CHECK INTO THE WORLD OF MISSONI.
Our proposal brings Missoni’s expressive identity into a villa at Puente Romano, connecting interiors, fashion and the guest experience.
WAKE UP IN COLOUR.
Patterned textiles and tactile details would bring the brand into the most personal part of the stay, while preserving the villa’s calm Mediterranean character.
LET THE STORY CONTINUE.
Coordinated outdoor textiles would carry the visual identity beyond the suite, connecting quiet mornings and relaxed evenings through one considered design direction.
DISCOVER AT YOUR OWN PACE.
A curated wardrobe and private styling appointment would invite guests to discover the collection in the comfort of their suite, making shopping feel like part of the holiday.
04 | BRINGING THE CONCEPT TO LIFE
YOU’RE
INVITED.
An intimate villa preview, designed to turn curiosity into a personal connection with the brand.
SMALL GUEST LIST. STRONGER CONNECTIONS.
Our proposed launch would bring selected guests and creators into the villa for an evening of private styling, conversation and Mediterranean hospitality. Rather than a traditional presentation, guests could explore the collection naturally within the setting it was curated for.
