MARKETING COORDINATOR
THE OBEROI BEACH RESORT.
FROM INTERNSHIP TO TAKING ON BROADER MARKETING RESPONSIBILITY.
The Oberoi Beach Resort, Al Zorah was operated by Oberoi Hotels & Resorts, an internationally recognised luxury hospitality brand known for personalised service and refined guest experiences. Set between Ajman’s protected mangroves and the Arabian Gulf, the resort combined contemporary architecture with nature-led luxury.
I joined the marketing team as an intern while completing my postgraduate studies at Les Roches. When the Head of Marketing departed and no immediate replacement was appointed, I stepped into a broader role and later continued as Marketing Assistant.
Reporting to the Director of Sales & Marketing, I supported the resort’s day-to-day marketing across digital channels, campaigns, content, media activity and guest communication while helping the property prepare for its forthcoming rebrand.
“Dear Ina, thank you for outstanding efforts during this festive period! You did such an amazing job and it fully made a difference for the whole hotel.”
— Gumral Seyidova
Executive Assistant, The Oberoi Beach Resort.
DIGITAL & BRAND IMPACT.
2
ROLE PROGRESSION
911
PORSCHE BRAND EVENT SUPPORTED
5+
RESORT DEPARTMENTS COLLABORATED WITH
VIP
CELEBRITY & PRIVATE EVENTS SUPPORTED
KEY RESPONSIBILITIES.
MARKETING INTERN → MARKETING COORDINATOR · THE OBEROI BEACH RESORT
- Planned and published social media, website and campaign content.
- Coordinated influencer stays, PR requests, media visits and photoshoots.
- Supported Porsche 911, celebrity, VIP and New Year’s Eve events.
- Produced menus, promotional materials and guest-facing collateral.
- Monitored campaign performance and prepared reports for management.
- Coordinated with Sales, F&B, Spa, Operations and external partners.
- Took on broader day-to-day marketing responsibilities following a leadership change.
HOW I WORKED.
OWNERSHIP · ADAPTABILITY · CROSS-FUNCTIONAL DELIVERY
I started as an intern and quickly became a trusted member of the marketing team. When the Head of Marketing left, I stepped into greater responsibility and helped maintain the resort’s day-to-day marketing activities.
Working closely with the Director of Sales & Marketing and teams across the resort, I coordinated digital content, campaigns, events and external partners while keeping guest-facing communication consistent with Oberoi’s luxury standards.
01
NEW YEAR’S EVE GALA
— EVENT SET-UP & MENU DESIGN
Supported the gala dinner set-up and designed the menu and guest-facing materials for the resort’s New Year’s Eve celebration.
02
PORSCHE 911 EVENT
— LUXURY BRAND ACTIVATION
Supported the planning, marketing presentation and on-site coordination of an exclusive Porsche 911 event hosted at the resort.
03
CELEBRITY & VIP EVENT
— PRIVATE EVENT SUPPORT
Supported the coordination and guest-facing details for a private event involving Mimi Mehta, delivered with professionalism and discretion.
CONTACT
LET´S TALK.
Whether you have a marketing opportunity, a creative project or simply an interesting idea, I´d love to hear from you.
BASED IN NORWAY
Open to full-time opportunities & select freelance projects