MARKETING COORDINATOR
AL ZORAH BEACH RESORT.
SUPPORTING A LUXURY RESORT THROUGH BRAND TRANSITION, DIGITAL GROWTH AND GUEST COMMUNICATION.
During a period of brand transition, I supported the resort’s marketing across key digital channels and guest touchpoints.
My responsibilities included managing website content, Google Business Profile and Maps, social media, influencer campaigns, SEO, digital advertising, PR, media visits, photoshoots, campaign analysis and management reporting.
“Ina took the lead on marketing responsibilities.
She became the primary point of contact for most marketing-related tasks, overseeing the website transition, coordinating with design agencies, and independently taking on creative design tasks to ensure continuity and quality across all channels.
Her initiative, adaptability, and strong sense of ownership were instrumental during this time.”
— Anuranjan Mishra
Director of Sales & Marketing, Al Zorah Beach Resort
DIGITAL & BRAND IMPACT.
1
RESORT REBRAND SUPPORTED
10+
CORE DIGITAL AREAS MANAGED
6,9%
SOCIAL MEDIA AUDIENCE GROWTH
3
GUEST-FACING PLATFORMS OPTIMISED
KEY RESPONSIBILITIES.
MARKETING COORDINATOR · AL ZORAH BEACH RESORT
- Managed website content, SEO updates and digital guest information.
- Planned social media content, campaigns and monthly performance reports.
- Maintained Google Business Profile, Maps and online guest touchpoints.
- Coordinated digital advertising, influencer partnerships and PR activities.
- Supported media visits, photoshoots and brand campaigns.
- Produced campaign analysis, management reports and creative collateral.
HOW I WORKED.
CROSS-FUNCTIONAL COLLABORATION · END-TO-END DELIVERY
Working across Marketing, Sales, PR, F&B, Spa and Operations, I translated business needs into clear guest-facing communication. My role combined daily digital management with campaign coordination, creative production and performance reporting.
01
SOCIAL MEDIA
+1,850 FOLLOWERS 6.9% AUDIENCE GROWTH
Organic content planning, campaign coordination and performance reporting.
02
WEBSITE & SEO
– CONTENT, SEO & DIGITAL GUEST JOURNEY
Website updates, landing pages and content management throughout the resort’s rebrand.
03
GOOGLE & REVIEWS
– ONLINE REPUTATION & LOCAL VISIBILITY
Google Business Profile updates, Maps content and guest review management.
THE PARTNERSHIP CONTINUED.
After returning to Norway, I continued supporting Al Zorah as an independent creative partner through CÒRE. The projects covered menu systems, campaign collateral, branded guest touchpoints and event materials.
01
EDITORIAL & PRINT DESIGN
– FESTIVE BROCHURE
Creative direction and layout for a 36-page brochure presenting the resort’s festive experiences.
02
BRANDED GUEST AMENITY
– SUNGLASSES CLEANING CLOTH
Custom artwork for a practical poolside amenity that enhanced the guest experience.
03
F & B COLLATERAL
– BUFFET DISPLAY CARDS
A flexible label system improving clarity and consistency across buffet displays.
04
BRAND & EXPERIENCE DESIGN
– GELATO TROLLEY
Developed the visual identity and branded presentation for a mobile gelato concept.
05
FOLDOUT PRINT DESIGN
– POOL LOUNGE MENU
Created a compact three-panel format designed for clear and easy poolside ordering.
06
MULTI-OUTLET MENU DESIGN
– RESTAURANT MENUS
Created menus for multiple resort restaurants, balancing individual concepts with brand consistency.
CONTACT
LET´S TALK.
Whether you have a marketing opportunity, a creative project or simply an interesting idea, I´d love to hear from you.
BASED IN NORWAY
Open to full-time opportunities & select freelance projects